Walter Moraschinelli — SaaS SEO Copywriter

SEO is dead. Email is dead. Blogs are dead. Ads are dead. Google is dead. Social Media is dead.

And then, ChatGPT released to the general public.

And chaos was sown.

Bots now make up half of Internet traffic . The dead internet theory feels less like a conspiracy and more like reality.

It’s all bots talking to other bots—and to me, the last human left on this wasteland we call the internet.

We’re drowning in horrendous content written by bots (also colloquially known as slop ). It’s not that these bots are bad at writing. They certainly type with perfect grammar and punctuation; in fact, their style resembles that of graduate students.

But bots have a tendency to say very little with a lot of words. That is, when they don’t hallucinate and try to kill their users .

Now, there’s nothing wrong with using tools like ChatGPT for certain tasks. God only knows how great it is to skip the odious work of typing for the 10,000th time “Dear Client Kindly Disappear From My Life” but in a socially acceptable way.

The problems begin when we use bots to skip over important work. The work of understanding what our readers need. What they struggle with. And what makes them move.

It takes a large language model two minutes to bang out a 2,000-word article.

But it will be mostly empty words that have an okay degree of factual accuracy.

And let me tell you, that doesn’t sell. Wikipedia is a great source of information, but a terrible salesperson, to the point it has to beg for donations annually. And it’s an incredible service!

So, you will want a human writing to other humans about human things.

Someone who gets them, who knows their struggles and their desires.

Also, someone whom you can hold accountable and that actually cares about doing good work. If you post LLM-generated nonsense and your traffic takes a nosedive, whose fault will it be?

If that sounds like something you want to avoid, I am your man. Maybe.

Check out my services page, or, if you want to see more of my writing, peruse my portfolio .

Want to work with me? Shoot me a message , and let’s see how we can work together.