My North Star

I focus on one thing: SEO copywriting for SaaS companies.

I specialize in creating and executing content strategies.

When you work with me, you get valuable content that gets placed in front of your ideal customers’ eyes.

Cool, but what does valuable content mean?

With valuable content I mean content that speaks to your audience’s needs. These people are looking for a solution to their problems. Your offer — hopefully — does solve a real-world problem, but people don’t know it exists.

My job is to make them aware of your solution.

Got it, and how do you achieve this?

Here’s how it’s going to go. We schedule a 45 minutes call. I will ask you a million questions about your business.

Then, I will vanish for a week to mull over the material.

And I will come back with a fully-fledged, scalable content system. Something that you can expand however you please, depending on how many resources you want to devote to it.

Why would I care about all that? I can just dump money into ads for the same result

Ads are a wonderful tool that gives your business a much needed influx of clients.

They also let you test things fast. Spend $150 on Google Ads and you’ll get more data than you’ll now what to do with.

But…

Ads are expensive.

Ads eat into your profit margins.

And ads are but one channel, and a volatile one at that.

Enter Search Engine Optimization. It takes longer to build up, but it’s less volatile. Plus, it compounds. Once you have a robust foundation in place, you can scale it up to your liking.

Roughly, here’s how it works:

Higher traffic → more qualified eyeballs on your product → more people who buy. As a bonus, more eyeballs mean a stronger brand.

Ad costs scale linearly; it takes a moment of distraction to see your profit margins vanish. Once you hit a certain level, you’ll run into diminishing return.

SEO doesn’t offer the same level of revenue in a burst. But it will not swallow more and more of your profits.

Sounds epic Walter, take all of my money and make my website great

Hold on, you haven’t even invited me out to steak dinner yet.

You should contact me if you’re looking for:

  • Human writing supported by in-depth research
  • Strong on-page, off-page, and technical SEO knowledge
  • An honest partner who will treat your business as if it was his

You should NOT contact me if:

  • You want outsourcing, not collaboration
  • You are looking for someone to micromanage
  • You are looking for a quick fix for your marketing efforts

Look, we don’t have to be besties or anything. We simply want to make the most money by offering the best possible service.

I think we might be a match. How much do I have to fork out?

It depends. Shocking, I know.

It depends on what you need. Volume is a consideration. How specialized the content should be is a consideration. Extras are a consideration. Your budget is a consideration.

Some people like to make it a price per article, but…

You — probably — don’t need one article. Or a set number of articles. It’s unclear whether you need articles at all. And if they should be 1000 to 1500 words long. Or 5000. Perhaps you want a monthly retainer, or a 10 years-long contract (no promises I will sign it, but hey).

Just so you know, I require a 50% deposit before getting started.

Are you still with me? Cool.

Drop me a message and let’s make your company one to remember.