Greetings and salutations.
Name’s Walter. I have been working as a content writer for 5 years.
It feels like a lifetime, especially since it all happened sort of randomly.
It all started with…
Internet jobs.
Can you believe someone would pay money to someone they’ve never met? And, on top of that, to do something important for their business?
I didn’t at first, but what the hell. Needed money, needed something to do, need…needs piled up like dirty clothes. They still do, when my humanity takes the best of me.
So I got started the way anyone with zero understanding did. I opened an UpWork account. Didn’t care about taxes, didn’t know what I had to do. I uploaded the cutest smiling selfie I had, and wrote the most distasteful introduction profile.
I started out as a translator. I had no qualifications, but the streets knew that was what I was good at. Everyone always asked me to help them translate stuff.
You send proposals to prove you’re the prospect’s best choice.
But there’s a tension between what you want (win that damn job), and what you want to display (competence).
You can’t sound desperate.
When prospects feel your desperation, two things can happen.
One, they ignore you (bad).
Two, they take advantage of you (worse).
Was I desperate? Yes. Was I determined? Yes. Did my determination triumph over the desperation? You bet.
After a thousand rejections for $5 jobs, I finally landed a gig. Disbelief struck me.
I delivered the best translation I could. Got my first review.
Things were looking up.
I won more work. I translated nursery rhymes, mobile games, ad copy, blog posts, recipes, travel material, tarots…I fashioned into Italian everything that I was sent.
The work taught me the importance of using the right word in the right place, at the right time. I started appreciating the nuance of language, and how precise I could be with my words.
One day, a client asked me if I were up to write stuff from scratch.
I promptly accepted.
And so, a new journey began.
It started with innocuous Scandinavian festivities. It passed through curious articles about the diet of crows and the size of bears.
Eventually, I landed into the lap of SaaS. Being a huge nerd turned out to be useful for once.
Today, after several years writing, I learned how words shape how we see the world. Which means that, with the right words, you can make people see things a certain way.
Yes, that means you can make them buy stuff from you.
I know how to tell stories that engage and persuade. I know how to create content that hits both emotionally and logically. I know how to make my writing relatable.
And, I can signal trust to our SEO overlords.
If that sounds like what you need, contact me .